PR Extension: IWAA life time achievement award

About PR Extension

Way back in 2006 started as a service blog.

'PR extension' is the service extended in major districts of andhra Pradesh, India, with a view to facilitate customers take their PR activities to the audience in entire AP. Operates from a small outfit in Hyderabad called N P R ( Non-paper Resources) which is in the field of communications and Public Relations. It is a consultancy that offers managerial services and caters to the need of growing demand in Public Relations in many corporate houses and the culture to team up with the need of tomorrow. N P R has come up in 4 years of its establishing in the related business and has the impetus and insight to grow.

post retirement this blog will be my mouth piece to express my views of different happenings and things.

Future of Public Relations is Social Media!

We wrestle to pitch in as the best PR practitioners without having the basics of strategies or updated skills that would support our thought process in presenting our plans for the clients/company. Scrappy start-ups and key lines will no more be satisfying the client/company. Punching above without having a means to best present our credentials to clients/company will go to waste basket. Recession or no recession, we need to catch-up with new trends of the PR industry practice, use tools and technology magnanimously while branding the company’s message . Take the mere lip service little forward to actual and train ourselves. We will increasingly need to step out of the shadows, to serve as transparent client/company’s advocates in a community relations role. Client/company will handle this on their own with internal resources, but even in those cases we can expect PR personnel to supplement the effort – and in the process, become well-known to various online community segments. This is a far cry from our historical role behind-the-scenes. It also is scary from a talent retention standpoint. The future Public Relations will crush PR practitioners who are unprepared to meet the advancing waves of changes.
Some key hooks that will help preparing to undergo lies far outside our comfort zone. Here are some random thoughts on The Future of Public Relations…using social media. Social media is no more a ‘checkbox’ but it works like direct interactive forum between client/company and stake holders.
Lets move on from Proactive to Interactive. On an ongoing basis, Public Relations practitioners must learn to use social media as an online chat forum to keep both the employees and the employer together to share thoughts. This Community outreach model will minimize the impact of unavoidable isuess. The employer can understand every employee very close and vice versa.
Blog is one such social media that can collaborate the community employer and employee. Minute to minute, the loyalists can pitch in with their thoughts, appreciation, grievances on the blog. Writing for blogs also will also elevate you as a thought leader. Add your own spin and commentary it doesn't have to be long, just interesting. It is imperative that your blog get its reader more than just facts. Remember, the value-addition for the reader is your views and analysis. If you can relate some personal experiences along the way, all the better.
Youtube as your drawing room online to share photographs and videographs. This sharing of personnel information can help reduce stress , motivate others to be personnel and more interactive. Events of the company can be shared online. This is good communication accessory for the ex-employees.
Face book: An online community that share the expertise and knowledge with people of the same stature. Knowledge shared is knowledge gained. Content Management in face book is a challenging work. PR practitioners must learn to use social media to exploit news disposition asap. This will reach faster than your press release and fax news.
Increasing number of journalists and editors are going through blogs/face books/YouTube on a daily basis. It's becoming imperative that Public Relations personnel start using these social media to faster reach the target audience and keep up with that trend".

Projects

Projects handled in Erstwhile Andhra Pradesh, India.

Research:
1. Horlicks
2.Sifty broadband
3.Santoor soap (Wipro)
4.Aadhar cooking Oil
5.Jewellery (for KPMG)
6.Samsung home theatre
7.Bt cotton
8.ITC (tobacco and non tobacco)
9.Disney-Nerolac emulsions
10.Nippon paints
11.VIP
+more

Corp. Events:

1. Public Health foundation of India
2.Yamaha motors
3.Holmes Globe Trotters ( Basket ball team)
4.Tanushree and Hanif hilal ( ball room dancers)
5.Kangaroo kids

6. TAFI

Launches:

1.Metro shoes - Vijayawada.

2.Morchi - vijayawada

3.Taruni Mineral Water-Hyderabad

PR Extension

Wednesday, June 7, 2023

IWAA life time achievement award

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