World Women Empowerment Award

 

IWAA life time achievement award

 

RECOGNITIONS

 

SVUS GLOBEE AWARD FOR SOCIAL SOLIDARITY

                                   
                                    DISTANCING PHYSICALDURING COVID-TRIGGERED

                                      WOMAN ACHIEVER AWARD- MEDIA CATEGORY

                                       by NARISENA (New Age Rural India self Empowered)

                                             COVID HEROES AWARD by BIZCONNECT

PUBLIC RELATIONS IN THE DIGITAL ERA [A BOON OR BANE]

Facebook, Instagram, Twitter and WhatsApp 

 Public relations was always considered as the discipline of facts and figures. In the recent past we are able to see a dramatic change in its outlook. Its more to it than facts and figures. Its more manipulative and compromising than just facts. Crisis turns PR as a corrupt tool to damage and build one’s image. Morphed pictures and figures are used to create a false image to people and organization.

 Referring to the death of a young artist. His sudden demise left the entire nation to shock. Media trials make it a public campaign asking for common man voice to support their perceptions. In fact this is the dining table debate for last 70 days or so.

 State police did not respond to a father’s alert, who suspected his son’s life in danger, asking for police protection through a WhatsApp message. The message was not considered as a responsible information and was ignored. Few months later the acter is found dead in his own flat. Rest is history. Twitter handles were trolling the suspect criminal, television channels did their part, WA messages circulated and face book postings in support were made virus.

On the flip side, Investigation agencies get into action, different angles were investigated. Out of that was WA conversation that were captured to identity the culprit. These are considered important information by the agency to prove the guilty. On side, state police considers a WA message as non-official message to act, on the other CBI, considers every WA conversations as important and draws a different angle to the case. Television channels in support of the deceased ran a campaign, uses hashtags and video connects as testimonials for their campaigns. Another television channel gives the accused a platform to say the other side of the story. This is called as PR STUNT. The entire interview of the accused was said to have vilified the moral ground of the deceased.

We will not judge the television channels or the content they give us. But will try to understand how PR works here.

 Lawfully when the case is in court and under investigation, its barred from discussion outside and is it is a punishable act. Media trials are not authorized source of information for any investigation. Now what happens to the investigation and the end results are not that we are looking at discussion but shall extract few PR angles to it to further understand. 

 What are the PR activities in the case? 

1. Giving proper information to media 

2. Appointing a lawyer to deal with the case

 3. Releasing information regarding the case 

4. Arranging a platform to talk about it 

 5. Coordinating between sources and authorities 

GIVING PROPER INFORMATION TO MEDIA Family of the deceased promptly shares information to media about the acter, his lifestyle, developments in his professional front, changes in him, habits and behavior after he found a new love. 

APPOINTING A LAWYER TO DEAL WITH THE CASE Family appoints a lawyer to fight the case, by sharing the evidences of their claim. The lawyer speaks to concerns on behalf of the family.

 RELASING INFORMATION REGARDING THE CASE There is a Three-way communication of sharing information about the new findings and evidences from family to lawyer, from lawyer to authorities/media etc. 

 ARRANGING A PLATFORM TO TALK ABOUT IT Through media, people/experts are invited to debate on the subject on their perception. Family member is engaged in this debate, so is the other side. No one wins the debate, but we are able to see prospective elements that can be potential findings for the case. It is interesting to note the television channels uses their own sources to get first-hand information about ongoing investigation and present it in a way it suits their viewership. 

 Here comes the giant of all discipline PR. Network helps the accused to appear before a television channel to present her point of view, this is called as PR STUNT by other channels. Do we believe what she says is pure fact? Or do we believe what the other channels are presenting is fact?. How can public relations help in getting or sharing the fact about the entire case? communication from both sides using social media goes viral and satisfies their TRPs. 

 Why PR is a stunt in this case and not a media trial stunt? 

Waiting for someone to answer in this digital era, PR is a boon or bane.

Associations with Professional Platforms